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NEW YORK, Nov. 18 /PRNewswire/ -- Oprah Winfrey has started a bra
revolution sure to send women everywhere out shopping for better-fitting bras
this weekend! Heres what every woman needs to know to get the right fit.
(Photo: http://www.newscom.com/cgi-bin/prnh/20051118/NYF087 )
As Oprah revealed, 8 out of 10 women are wearing the wrong size bra. To
find out if you are one of them, answer the following questions. If you
answer "yes" to one or more of these questions, youre wearing the wrong bra!
1. Do your bra straps dig into or slip off your shoulders?
2. Does your underwire poke into your breast tissue?
3. Does your bra ride up in the back?
4. Do your breasts sag under your clothing?
5. Do you feel like taking off your bra before the day is over?
6. Do the buttons on your blouse gap at the bustline?
7. Do your breasts spill out of your bras cups?
8. Have you recently gained or lost more than 10 lbs?
How to Find the Right Size Bra
Pattie Ficorilli, Maidenforms top bra fitting expert, says, "A bra that
fits properly should be so comfortable, you shouldnt even feel like you have
one on." She offers these simple steps to ensure the perfect fit for maximum
comfort throughout the day.
1. Band Measurement - Most women measure their ribcage under their breasts
to get their band measurement. To double check the measurement, wrap a
tape measure snugly around your back, under your arms and across the
top of your chest. "This is another technique to assess your band
size," says Ficorilli. "Keep in mind your ribcage expands and
contracts when you breathe so by taking both measurements youll get
the best indication of your band size for a more comfortable fit."
2. Cup Measurement - With your bra on, wrap a measuring tape around your
back and across the fullest part of your bust and take a gentle
measurement. To get your cup size, subtract your band measurement from
this measurement. If the difference is
1 inch = A cup 4 inches = D cup
2 inches = B cup 5 inches = DD cup
3 inches = C cup 6 inches = DDD cup
Example: Cup measurement = 39
Band measurement = 36
3 inch difference = size 36C
For an even faster way to figure-out your correct bra size, log-on to
http://www.maidenform.com for a quick guide that will calculate your perfect bra
size.
3. Go Shopping!
Every woman wants a perfect fitting, comfortable and attractive new bra!
To experience a personal one-on-one bra fitting consultation, log onto
http://www.maidenform.com to find a fit event nearest you. Once you have confirmed
your size, try these options:
* Need a lift? A push up bra not only gives a cleavage boost, but also
provides a confidence boost! Try Maidenforms Feeling Sexy(TM) lace
push up for some extra oomph.
* Every woman needs a comfortable, every day "t-shirt" bra to give them
smooth lines and great shape. Go for the Maidenform Dream(R) Bra, which
was custom fit on real women -- from size 32A to 40DD -- to ensure the
most personalized, figure-flattering fit. The Dream Bra also minimizes
unsightly "back bulge" because the elastic is encased in soft fabric and
lies flat against the skin so it doesnt compress the flesh.
* Women with large chests know they need extra lift and support, but they
still want a sexy bra. An option to try is a beautifully embroidered
Lilyette Minimizer(R) bra that offers comfortable support and fantastic
shaping.
"The key to looking great is to start with the right bra," adds Ficorilli.
"When women look and feel their best they exude confidence and are
irresistible!"
Flawless Fit is More than Band and Cup Measurements
Ms. Ficorilli also suggests that women adjust their shoulder straps
snugly. "The straps are key -- even if the bra band and cups fit properly the
straps will slide off your shoulders if they are not adjusted correctly," she
says.
And then there is the hook. Another little known secret is that a bra
that fits well should be fastened on the middle hook. If adjusted properly,
that dreaded "back bulge" will be minimized because the bra will be even in
front and back. When a woman wears a band size that is too large, the bra
rides up, accentuating back bulge. The same goes for wearing a band size that
is too tight.
Maidenform and Lilyette bras are available at retailers nationwide.
About Maidenform Brands, Inc.
Maidenform Brands, Inc., is a global intimate apparel company with a
portfolio of established and well-known brands, top-selling products and an
iconic heritage. Maidenform designs, sources and markets an extensive range
of intimate apparel products, including bras, panties and shapewear. During
the companys 83-year history, Maidenform believes it has built strong equity
for its brands and established a platform for growth through a combination of
innovative, first-to-market designs and creative advertising campaigns focused
on increasing brand awareness with generations of women. Maidenform sells its
products under some of the most recognized brands in the intimate apparel
industry, including Maidenform(R), Flexees(R), Lilyette(R), Self
Expressions(R), Sweet Nothings(R), Bodymates(TM), Rendezvous(R) and
Subtract(R). Maidenform products are currently distributed in 48 foreign
countries and territories.
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