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Leading Italian Footwear Brand Launches Flagship Madison Avenue Store
NEW YORK, Nov. 16 /PRNewswire/ -- GEOX, the premier Italian footwear brand
known for its "shoes that breathe", opens its flagship store on the corner of
Madison Avenue and 57th Street in New York City. The new two-story,
6,000-square-foot retail location will carry a complete assortment of GEOX
footwear for men, women and children, featuring the new 2005 SS06 Spring
Collection as well as GEOXs signature clothing line.
"New York City is known for its high-end, innovative fashion and shopping,
and we are pleased to join the ranks as one of the featured retail shoe
destinations in Manhattan," said Mario Moretti Polegato, founder and chairman
of GEOX and the inventor of its revolutionary technology. "We look forward to
expanding GEOXs presence in the U.S."
The new flagship mega store, designed by the Italian architect Luca Guoli
of Studio TX Architetti Associati of Vicenza, will be the largest store in the
GEOX chain. The "space shuttle" inspired, futuristic interior, will display
footwear on pedestals giving customers a 360-degree view of the product.
Plasma-screen televisions will play a GEOX DVD, informing customers about the
philosophy and technology behind the GEOX brand.
GEOXs revolutionary technology provides comfort and benefits for both
rubber and leather soles, making them waterproof and breathable, recreating an
ideal microclimate inside shoes to keep feet cool and dry. The shoes boast a
patented technology which allows sweat and heat to exit through microholes in
the rubber out soles. The breathable membrane keeps water out and feet dry.
A leader in classic and casual footwear, Italian-based GEOX has 350 stores
in 68 countries around the world and sold a total of nine million pairs of
shoes in 2004 alone. As a result of an increasing demand for its breathable,
Italian-made designs, GEOX is currently opening another NYC location on
Lexington Avenue and 59th Street as well as locations in Queens (NY), Boston
and Los Angeles.
About GEOX
GEOX is an international technology oriented-footwear company and was the
first to introduce microholes to the industry which recreate an ideal
microclimate inside shoes to keep feet cool and dry. Founded by Mario Moretti
Polegato in 1995, the company is a leader in classic and casual footwear for
men, women and children. Headquartered in Italy, GEOX employs approximately
2,500 people and sells shoes in 68 countries in 350 freestanding stores and
more then 9,000 independent retailers including Nordstrom, Macys West, Lord &
Taylor, and Foot Locker. GEOX is listed on the Milan Stock Exchange and has
experienced an average growth rate of over 30 percent year-after-year with a
market cap which grew from $0 to $2.5 billion in ten years.
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