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Over 100 Retail Doors Opened Since June
LOS ANGELES, Nov. 15 /PRNewswire-FirstCall/ -- From chic Gearys Beverly
Hills on Rodeo Drive to local jewelers across the country, House of Taylor
Jewelry, Inc. (OTC Bulletin Board: HJWL) has been focused on "opening doors"
for its four jewelry brands.
The company, an international multi-brand jewelry manufacturing and
marketing company whose principal shareholders include Elizabeth Taylor and
Kathy Ireland, launched its current retail marketing initiative in June of
this year, and so far has opened over 100 retail doors across the US and
internationally.
The company plans to build a multi-channel retail partner network
comprised of couture and high-end independent fine jewelry retailers, large
chain jewelry retailers, and department stores.
So far, the company has retail jewelry stores in over 20 states that have
agreed to carry one or more of the company brands. The brands include
Elizabeth(TM), House of Taylor Jewelry(TM), Kathy Ireland Jewelry(R)
exclusively for House of Taylor and Mirabelle(TM). In addition, retailers in
Aruba, Bermuda, Cancun St. Maartin, Jamaica and Mexico City have agreed to
carry House of Taylor Jewelry brands. Pleased with this initial response from
retailers, management is currently looking to augment its sales team.
"We believe that our company has a brand that resonates with virtually
every jewelry consumer, from the entry level shopper to the most sophisticated
collector," stated Jack Abramov, chief executive of the company. "We are
offering our retail partners an important opportunity to create excitement and
brand recognition by utilizing consumers awareness of our two ambassadors,
Dame Elizabeth Taylor and Kathy Ireland."
In response to intense industry competition, the company believes that
retailers are seeking to differentiate themselves from their competitors.
Partnering with House of Taylor can provide instant brand awareness and open
up marketing possibilities that might otherwise take extensive time and
capital to develop.
By positioning Elizabeth(TM) at the high end, House of Taylor Jewelry(TM)
in the middle and Kathy Ireland Jewelry(R) at the entry to mid-range, the
company targets a wide range of retailers that cater to different consumer
market segments. Management believes this strategy gives the company the
latitude to distribute through a greater variety of authorized retailers,
while avoiding market saturation within geographic areas that might otherwise
occur if the company marketed its jewelry lines and collections under a single
brand.
About House of Taylor Jewelry
House of Taylor Jewelry, Inc. is a Los Angeles-based international jewelry
company whose principal shareholders include Dame Elizabeth Taylor, Kathy
Ireland and members of the Abramov family. House of Taylor Jewelry serves
fine jewelry retailers worldwide with diverse jewelry creations marketed under
the prestigious House of Taylor(TM) Jewelry brands. The company is
implementing a business model that involves manufacturing and marketing its
own fine jewelry products under its Elizabeth(TM), House of Taylor
Jewelry(TM), Kathy Ireland Jewelry(R) and Mirabelle(TM) brands, while
leveraging the manufacturing resources, distribution and marketing
infrastructures of some of the leading fine jewelry manufacturers in the
world. More information on the company can be found at http://www.hotj.com.
Contact:
Chris Rosgen
Capital Market Relations
949 481-9739
Or
Stephen Roseberry
Sterling/Winters Company
310 557-2700 ext. 110
The statements included in this press release concerning predictions of
economic performance and managements plans and objectives constitute
forward-looking statements made pursuant to the safe harbor provisions of
Section 21E of the Securities Exchange Act of 1934, as amended, and Section
27A of the Securities Act of 1933, as amended. These statements involve risks
and uncertainties that could cause actual results to differ materially from
the forward-looking statements. Factors that could cause actual results to
differ materially from those set forth in the forward-looking statements
include: the availability of funding for current and future operations; the
acceptance of our branded products in the marketplace; and the characteristics
and pricing of our branded products as compared to competing products as well
as others discussed in House of Taylor Jewelry, Inc.s filings with the
Securities and Exchange Commission. You are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
of this press release. House of Taylor Jewelry, Inc. undertakes no obligation
to publicly update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.
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