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Expands Relationship with Wilson Imports of Scotland
NEW YORK, Dec. 15 /PRNewswire-FirstCall/ -- Everlast(R) Worldwide Inc.
(Nasdaq: EVST), manufacturer, marketer and licensor of sporting goods and
apparel under the Everlast brand name, announced today that it has signed a
new license for mens, womens and childrens footwear in the U.K. and
Republic of Ireland. Everlast will continue to supply professional and amateur
boxing shoes to the market.
Wilson Imports Ltd. of Glasgow, Scotland will distribute the Everlast-
branded footwear to sporting goods retailers, department stores and athletic
footwear retailers in the region. This agreement with Wilson Imports is in
addition to the companys license for Everlast active apparel signed earlier
this year.
Seth Horowitz, Chairman, CEO and President of Everlast, said, "Todays
agreement between Everlast and Wilson Imports marks another step in our
international licensing program, which we are taking to a more refined level
for increased brand exposure in each region of the world. Everlast has
realized early success with Wilson Imports active apparel line, and we
anticipate high market penetration within their distribution territory by
their combined efforts in apparel and footwear. We view the U.K. and Republic
of Ireland as separate markets from the rest of Europe, as tastes and consumer
needs differ substantially, and this new licensing agreement will help to meet
those demands."
Iain Wilson, Jr., Director of Wilson Imports Ltd., stated "Wilson Imports
is pleased to bring a new line of footwear to the markets in the U.K. and
Republic of Ireland, using our already strong distribution channels throughout
the region. Moreover, we are excited to expand our relationship with Everlast
Worldwide, a company with international brand recognition and loyalty."
About Everlast Worldwide Inc.
Everlast Worldwide Inc. manufactures markets and licenses sporting goods
and apparel products under the Everlast brand name. Since 1910, Everlast has
been the preeminent brand in the world of boxing and is among the most
dominant brands in the overall sporting goods and apparel industries. Over
the past 95 years, Everlast products have become the "Choice of
Champions(TM)", having been used for training and professional fights by many
of the biggest names in the sport. Everlast is the market leader in nearly all
of its product categories, responsible for leading eight of the top ten boxing
equipment products in sales. In addition to producing and marketing boxing
equipment and accessories, Everlast Worldwide Inc. licenses its brand to
providers of mens and womens sportswear and active wear, childrens wear,
footwear, watches, cardiovascular exercise equipment and gym/duffel bags. At
the retail level, Everlasts licensed products generate over $700 million in
revenues. The companys Web site can be found at http://www.everlast.com.
Statements made in this Press Release that are estimates of past or future
performance are based on a number of factors, some of which are outside of the
Companys control. Statements made in this Press Release that state the
intentions, beliefs, expectations or predictions of Everlast Worldwide, Inc.
and its management for the future are forward-looking statements. It is
important to note that actual results could differ materially from those
projected in such forward-looking statements. Information concerning factors
that could cause actual results to differ materially from those in forward-
looking statements is contained from time to time in filings of Everlast
Worldwide with the U.S. Securities and Exchange Commission. Copies of these
filings may be obtained by contacting Everlast Worldwide or the SEC.
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