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Bike Athletic set to begin new line of jock straps
ATLANTA, Dec. 14 /PRNewswire/ -- Bike Athletic announces the production of
its 350 millionth jock strap. The jock strap was taken off the assembly line
November 28 and framed and flown by DHL to Bikes headquarters in Atlanta,
November 30.
"There was no doubt in my mind that DHL would take care of our package the
way we have taken care of so many packages for the past 130 years," said Jenny
Shulman, Bike Athletic brand manager and expert on jock straps.
The Bike Web Company, now Bike Athletic, a division of Russell
Corporation, invented the jock strap in 1874. Designed to provide support for
bicycle jockeys riding in the cobblestone streets of Boston, the athletic
supporter quickly became known as the "Bike jockey strap." Eventually the name
was shortened to "jock strap."
Bike Athletic, the founder of the jockstrap, has earned authenticity on
the field of play in the NBA, Major League Baseball, NCAA and Little League
Baseball.
"The jock strap has been a part of more sports moments than any other
piece of sports merchandise," added Shulman, a noted athletic supporter.
To coincide with the production of its 350 millionth jock strap, Bike
Athletic recently announced its plans to release a jock boxer and jock brief
in the coming months.
"We are reinventing the jock strap for advanced athletic protection," said
Shulman. "A supporter helps you perform better by providing essential
protection against muscle strain and blows to the groin."
The new jock straps come from Bike Athletics Performance Elite
Collection(R) and Performance Cotton Collection(R). Both are designed for the
highest level of performance support.
Bike Athletic has put the "jock" in athletics for over 130 years and looks
forward to protecting future generations for years to come.
Bike Athletic is a subsidiary of Russell Corporation. Russell Corporation
is a leading branded athletic and sporting goods company marketing apparel,
uniforms, footwear and equipment for a wide variety of sports, outdoor and
fitness activities. The Companys major brands include Russell Athletic(R),
JERZEES(R), Spalding(R), Brooks(R), Huffy Sports(R), Bike(R), Moving
Comfort(R), AAI(R) and Mossy Oak(R). The Companys common stock is listed on
the New York Stock Exchange under the symbol RML and its web site address is
http://www.russellcorp.com.
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