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BOCA RATON, Fla., Dec. 9 /PRNewswire/ -- The Sunday Styles section of the
November 20th New York Times carried an article, "Better Homes & Granola,"
which made the bold statement "Organic chic has long been an oxymoron, but in
the view of Whole Foods, its time is arriving."
According to Michael Bescanson, President of Whole Foods Southern Pacific
region, "Theres a demand on the part of the consumer for more environmentally
friendly products. This is a significant market, and its getting bigger, and
its an influential market."
Among the smart, chic clothing styles selling briskly at the new West
Hollywood Whole Foods Lifestyle store are the Under the Canopy products. The
New York Times story carried a photo of the Under the Canopy "Awareness"
organic drawstring mini skirt and singled out the "gray soy halter dress by
Under the Canopy, the Banana Republic of eco-friendly fashion." Go to
http://www.ryangroupny.com/utc to pick up images.
Under the Canopy, the worlds leading wholesale and retail source for
modern organic and environmentally friendly clothing and home products,
introduced its new cutting-edge fashion line at 100 + Whole Foods Market
stores nationwide. ECOFashion(R), made from 100% sustainable fibers, such as
organic cotton, soy, bamboo, Ingeo (corn), organic linen, hempsilk and organic
denim, has recently made its official debut showcasing vibrantly colored
organic cotton tops, embroidered organic denim jackets, flirty soy halter
dresses and bandeau applique tanks, as well as Under the Canopy 100% organic
cotton sheets, robes, towels, pillows and loungewear -- everything to make a
body and home the center of sensuous luxury. All Under the Canopy products
that will be featured at Whole Foods Markets can also be ordered online at
http://www.underthecanopy.com .
A spokesperson for the Whole Foods ECO store on Columbus Circle in New
York City, which opened in early November, confirmed that the Under the Canopy
products, including UTCs luxurious Organic Kimono Robe, are already among the
top sellers.
Marci Zaroff, Founder and President of Under the Canopy, and the "Martha
Stewart of environmentally friendly clothing and home products," coined the
term ECOfashion(R) in 1996. Ms. Zaroff commented, "We work hard to offer
innovative organic clothing and home products that are inspirational and
fashion forward -- which has helped us motivate more and more mainstream
consumers to experience the quality and benefits of organic fashion. Our
mission is to provide a true sensory fashion experience while educating
consumers on social responsibility."
About UTC
Under the Canopy is the worlds leading source of "ECOfashion(R),"
contemporary, stylish and sophisticated organic fiber apparel and accessories
for women, men and children. Marci Zaroff, organic and natural products
pioneer, expert, educator and designer, founded the company in 1996. The
mission: to make a positive impact on the planet and to demonstrate that
modern style and high quality need not be mutually exclusive with
environmental and social responsibility. Spearheading the fusion of fashion
and wellness, Under the Canopy provides conscious consumers a chance to
eliminate large quantities of toxic pesticides from their bodies, the Earth
and their childrens futures ... without compromising their wardrobe or home.
ECOfashion(R) and Under the Canopy(R) are registered trademarks of Under
the Canopy
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