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BOULDER, Colo., Jan. 3 /PRNewswire/ -- Poor Richards Ale, the beer brewed
to commemorate Benjamin Franklins 300th birthday on January 17th, will be
served at nearly 100 breweries in 35 states across the country according to
the Brewers Association.
"Craft brewers all over America have joined together to make and serve
Poor Richards Ale for Benjamin Franklins 300th birthday," said Ray Daniels,
Director of Craft Beer Marketing for the Brewers Association. "The widespread
unity of this effort among brewers recalls the coming together of Americas
colonies to form a new nation under Franklins influence."
Poor Richards Ale emulates the beers of Franklins day by including
molasses and corn, two distinctly American ingredients. The recipe was chosen
by brewers and historians in October and then distributed so that each brewer
could make a batch in time for January. The name of the ale comes from
Franklins well-known publication, Poor Richards Almanack published by
Franklin in the mid-1700s.
As of January 3, 2006, 99 sites in 35 states were registered as Poor
Richards Ale locations with additional sites expected by the end of the year.
Consumers can locate a place to enjoy Poor Richards Ale by going to
http://www.poorrichardsale.com.
Further information for the media, including a complete listing of Poor
Richards Ale retail sites can be found at http://www.beertown.org/pra or by
contacting Ray Daniels at ray@brewersassociation.org or 773-769-1300.
Based in Boulder, Colo., U.S.A., the Brewers Association (BA) is a
not-for-profit trade and educational association for small, traditional and
independent craft brewers. Visit the website: http://www.beertown.org to learn more.
The Brewers Association has an additional membership division of
9,000+ homebrewers: American Homebrewers Association.
The associations activities include events and publishing: World Beer
Cup(R); Great American Beer Festival(R); NBWA/BREWERS Joint Legislative
Conference, Craft Brewers Conference and BrewExpo America(R); National
Homebrewers Conference; National Homebrew Competition; American Beer Month
(July); Zymurgy magazine; The New Brewer magazine; and books on beer and
brewing.
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