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NEEDHAM, Mass., Jan. 3 /PRNewswire/ -- Fresh City took another step
forward with its mission to offer great tasting and healthy alternatives to
traditional "fast food" announcing its new Gluten Free menu options. The
Needham based restaurant chain now offers guests with Gluten Intolerance, menu
options to fit their lifestyle. "Because our food is prepared fresh and made-
to-order we are able to offer our guests simple changes in order to
accommodate any diet or lifestyle preference," states COO Bruce Reinstein.
"Eating Gluten free doesnt equal lack of flavor, we strive to show our guests
they can still experience the same fresh flavor minus products containing
gluten."
As of January 1, 2006 the FDA is requiring all food labels to disclose in
plain language foods that contain common allergies, such as peanuts,
shellfish, eggs, wheat, gluten etc. Although the FDA is not requiring
restaurants to disclose the same information, Fresh City CEO Larry Reinstein
wants this initiative to carry through to his guests so they know what they
are eating. "There is no mystery in our products or menu items, thats the
beauty of eating fresh foods," states Reinstein.
Celiac Disease, also known as Gluten Intolerance affects 1.5 to 3 million
Americans. Celiac disease is a condition in which there is a chronic reaction
to certain protein chains, commonly referred to as glutens, found in some
cereal grains.
Fresh City has made it a priority to include gluten free menu options as a
part of the Know Your Food initiative. Guests are encouraged to log on to
http://www.freshcity.com to find a wealth of nutritional information on Fresh
Citys menu items and menu alternatives. There are also in-store kiosks so
where guests can find the same information before ordering.
About Fresh City
Fresh City was founded in 1997 by Boston born brothers Larry and Bruce
Reinstein. The fast casual restaurant offers guests an array of unique menu
items mixing ingredients, ideas, and styles to yield a unique culinary
celebration called Fresh Fusion Cuisine. The menu includes a variety of
salads, wraps, Asian noodle and stir-fry dishes, sandwiches, and smoothies.
Fresh City has 15 locations throughout New England and is rapidly expanding --
adding New Jersey and Chicago locations. For more information on Fresh City
visit http://www.freshcity.com or call 781.453.0200
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