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Countrys Largest Coffee Chain to Play Satellite Radio in its Stores
SILVER SPRING, Md., Jan. 3 /PRNewswire-FirstCall/ -- WorldSpace(R)
Satellite Radio (Nasdaq: WRSP), one of the world leaders in satellite-based
digital radio services, today announced that its India subsidiary has formed
an alliance with Cafe Coffee Day, Indias largest coffee chain. Through this
new relationship, WorldSpaces wide variety of satellite radio content will be
played throughout the day for patrons at approximately 100 Cafe Coffee Day
shops across India.
The WorldSpace/Cafe Coffee Day alliance gives coffee lovers across India
an opportunity to listen to different genres of music offered on the
WorldSpace Satellite Radio Network while enjoying the cafe atmosphere. More
than 40 stations will be available in participating cafes -- from Spin, an
international Pop & Rock station; UpCountry, the country music station; to
Jhankaar and Farishta, 24-hour Hindi music stations, which have become very
popular in the Indian market.
"WorldSpaces relationship with Cafe Coffee Day is intended to reach music
lovers in India and create an appreciation of the unique value that WorldSpace
offers its subscribers," said Andy Ras-Work, WorldSpace COO. "Our diverse
range of content in combination with Cafe Coffee Days relaxing atmosphere, is
sure to please Indias coffee lovers and music lovers alike."
In addition to showcasing more than 40 radio channels of premium music and
entertainment, Cafe Coffee Day will also host exclusive consumer entertainment
and promotional activities at the outlets organized by WorldSpace.
The year-long alliance includes the installation of WorldSpace satellite
radio receivers in 100 Cafe Coffee Day outlets across India. In the first
phase, Cafe Coffee Day outlets in Cochin, Mumbai, Delhi, Bangalore and
Hyderabad will be outfitted with equipment.
About WorldSpace, Inc.
WorldSpace(R) (Nasdaq: WRSP) is the worlds only global media and
entertainment company positioned to offer a satellite radio experience to
consumers in more than 130 countries with five billion people, driving 300
million cars. WorldSpace delivers the latest tunes, trends and information
from around the world and around the corner. WorldSpace subscribers benefit
from a unique combination of local programming, original WorldSpace content
and content from leading brands around the globe including the BBC, CNN,
Virgin Radio UK, NDTV and RFI. WorldSpaces satellites cover two-thirds of
the globe with six beams. Each beam is capable of delivering up to 80 channels
of high quality digital audio and multimedia programming directly to
WorldSpace Satellite Radios anytime and virtually anywhere in its coverage
area. WorldSpace is a pioneer of satellite-based digital radio services
(DARS) and was instrumental in the development of the technology
infrastructure used today by XM Satellite Radio. For more information, please
visit http://www.worldspace.com .
About Cafe Coffee Day
Cafe Coffee Day is Indias largest and most popular cafe chain with 252
cafes in 60 cities and growing. Cafe Coffee Day serves the coffee it grows on
its 5,000 acres of coffee estates and is Indias only vertically integrated
coffee company. Cafe Coffee Days menu ranges from hot and cold coffees to
several exotic international coffees, food items, desserts and pastries. In
addition, exciting merchandise all of which are affordably priced. Music is an
intrinsic part of the ambience at Cafe Coffee Day, while 100 of the 252 cafes
will now tune into WorldSpace, the rest either have digital jukeboxes or play
recorded music at all times.
Forward-looking Statements
This press release may contain certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995. These
statements are based on managements current expectations or beliefs about
future events and financial, political and social trends and assumptions it
has made based on information currently available to it. The Company cannot
assure that any expectations, forecasts or assumptions made by management in
preparing these forward-looking statements will prove accurate, or that any
projections will be realized. Such forward-looking statements may be affected
by inaccurate assumptions or by known or unknown risks or uncertainties.
Actual results may vary materially from those expressed or implied by the
statements herein. Forward-looking statements contained herein speak only as
of the date of this release. The Company does not undertake any obligation to
update or revise publicly any forward-looking statements, whether to reflect
new information, future events or otherwise.
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