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Fast Growing Company Also Introduces Xtreme Sweepstakes - A Chance to Win a
Free Trip for Two to the X Games or One of 140 Pit Bikes
DALLAS, Dec. 29 /PRNewswire/ -- Never one to settle for the status quo,
BooKoo Beverages expanded its offerings to retailers today by announcing the
availability of a 16-oz energy drink.
BooKoos fanatical consumers have made BooKoo the nations fastest growing
energy drink; and the 16oz serving is one more way for them to enjoy their
favorite BooKoo flavors, and then some. The Dallas-based company is doing
things in their usual big way, rolling out the popular wild berry, citrus, and
wild berry zero-carb flavors. BooKoo fans nationwide will also be thrilled
with the roll-out of a brand new flavor: BooKoo Bite. Formulated with
BooKoos signature mix of superior flavor and high-potency, BooKoo Bite also
takes the more traditional "energy drink" flavor to a new level of quality --
and value.
The decision to offer a new size is just one more example of how BooKoo
responds to the needs of the marketplace. "We were the first to offer a 24-oz
energy drink," said Daniel Dower, President of BooKoo Beverages. "We knew
that some consumers wanted a product that could fully quench their thirsts.
Then we were the first with 5.75-oz can, responding to consumers that wanted
all the energy in a portable, slammable size."
With its 16-oz. rivals having launched their own 24-oz. entries, BooKoo is
moving onto their turf in 2006 with 16-oz cans of their own. "Monster and
Rockstar copied us in the 24-oz. size and thats fine," said Dower. "Now
well come into their backyard and offer a better tasting 16-oz for a better
value."
At the same time, BooKoo also announced the BooKoo Xtreme Sweepstakes,
giving consumers a chance to win a trip for two to the 2006 Summer X Games.
The package includes roundtrip airfare, a 3-night stay at a 4-star hotel, and
various X Games tickets. BooKoo is also giving away 140 pit bikes to second-
place winners in the drawing. Consumers can enter the contest by signing up
at http://www.bookooenergy.com/win
"This promotion will be a definite traffic-driver at retail," said Dower.
"Retailers will be featuring some eye-catching POS materials to support the
promotion and weve made the whole process easy for any retailer to get
involved."
Consumers can visit the BooKoo Energy web site to enter to win the Summer
X games trip or one of 140 pit bikes. To learn more about the "BooKoo Xtreme
Sweepstakes," consumers are encouraged to visit the BooKoo web site at
http://www.bookooenergy.com
About BooKoo Beverages
Founded in 2002, BooKoo Beverages has excelled in one of the beverage
industrys most crowded segments. The companys success has been attributable
to its unique marketing efforts, such as being the first to market the 24-
ounce size, producing the hit TV show The Reality of Speed(TM), joining forces
with motocross superstar David Vuillemin, and sponsoring the BooKoo Arenacross
Championship Series. Its brand recognition is extremely high among the target
market. Historically, the company has been ranked as the number four brand
behind Red Bull, Monster, and Rockstar per point of distribution.
To visit its web site, go to http://www.bookooenergy.com , or call
(866) 568-3322.
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