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New low-sugar prune juice cocktail is the nations first to be sweetened
with Splenda(TM) and only fortified with calcium and vitamin C
SPARTA, Mich., Jan. 3 /PRNewswire/ -- Prune juice, frequently enjoyed for
its role in aiding digestion, and more recently for its high level of
antioxidants, is often dismissed by sugar-conscious consumers because of its
high natural sugar content. But today the juice gets a makeover with the
introduction of Old Orchard Brands Healthy Balance Prune juice cocktail --
the first-ever reduced sugar, calcium enriched, and fiber enhanced prune
juice.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060103/DETU021 )
Each 8-ounce serving of Old Orchard Brands Healthy Balance Prune juice
cocktail has 65 percent less sugar and 25 percent more fiber than the leading
brand of 100 percent prune juice. In addition, it is the only prune juice
fortified with calcium, providing 10 percent of the bodys daily calcium with
each 8-ounce serving. Moreover, orange juice drinkers will be pleased to find
their glass contains 130 percent of the daily requirement of vitamin C,
without the acidity of citrus based juices.
Old Orchard Brands recognizes that many consumers drink prune juice solely
for the health benefit, with flavor being a secondary consideration. The
issue of taste is addressed by removing the pulpy consistency that is often
associated with the 100 percent juice version. "A majority of consumers are
drinking prune juice for the health benefits, not necessarily because they
enjoy the taste," said Mark Saur, founder of Old Orchard Brands. "Our new
Healthy Balance Prune juice cocktail is lighter, crisper and more refreshing
than typical 100 percent prune juice, yet offers a greater amount of fiber and
65 percent less sugar, calories and carbohydrates."
Old Orchard Brands Healthy Balance Prune juice joins the successful line
of Healthy Balance fruit juice cocktails that currently includes 10 other
flavors: Cranberry, Cranberry Raspberry, White Cranberry, Cranberry Grape,
Apple, Apple Kiwi Strawberry, Apple Cranberry, Apple Raspberry, Grape and Ruby
Red Grapefruit.
All of the Healthy Balance fruit juice cocktails have 75 percent less
sugar, carbohydrates and calories compared to similar fruit juice products of
the same variety. They contain 20 to 27 percent juice, are preservative free
and sweetened using Splenda(R) no-calorie sweetener.
In the short time since its introduction in January, 2005, Old Orchard
Brands Healthy Balance line of fruit juice cocktails has become the industrys
fastest growing line of reduced-sugar fruit juice cocktails. The line
currently accounts for nearly 20 percent of the companys sales.
About Old Orchard Brands
Sparta, Mich.-based Old Orchard Brands is one of the fastest growing fruit
juice brands in the United States. Established in 1985, the privately held
company offers consumers 25 frozen concentrate flavors and 46 bottled
varieties in a range of 100 percent fruit juices and blends, fruit juice
cocktails and low-carbohydrate fruit juice cocktails.
Old Orchard Brands has recently partnered with the Juvenile Diabetes
Research Foundation (JDRF) to provide its Healthy Balance fruit juice cocktail
as an official juice for the JDRF. A portion of all proceeds from Healthy
Balance sales will go towards funding diabetes research. For more about Old
Orchard, visit http://www.oldorchardjuice.com .
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