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DENVER, Jan. 24 /PRNewswire-FirstCall/ -- At the close of business Monday,
DC Brands International, Inc. (OTC: DCBI) announced plans to release a letter
from the president to all of its shareholders along with a new edition of the
companys Dickens Cider Insider newsletter which will go out by February 15th.
This newsletter will become a monthly publication detailing the companys
positions and strategies, marketing and promotional events, distributor
profiles and other current and pertinent news as it relates to DC Brands
International and the company as a whole. In the past three months, the
company has made a substantial investment into bringing all of its high volume
printing needs in-house in order to allow for much better and faster
communication with our shareholders and distributors. The companys
president, Dick Pearce said, "Growth is often painful. Last year was very
tumultuous for us. We had to negotiate the buy out previous partners, take
the company public, move production from Austria to the US and change from an
8.4oz can to the new 16oz product. We also moved our headquarters and began
the complete restructuring of our distribution network to utilize large
established beer distributors across the country. All of those steps needed
to happen. However, it was a lot of mostly non-productive work that took a
tremendous amount of time, money and energy."
Mr. Pearce continues, "Those things are now in the past and they have
allowed us to go into this year focused on our distributor network and the
sales of our current and new products we will be rolling out this spring,
including the Bag-In-A-Box and the all new alcoholic Hard Dickens Cider
product. We said several months back that we were committed to providing
better communication with our shareholders and these investments will help us
tremendously in accomplishing that goal. We believe the information we will
provide each month in the Dickens Cider Insider, along with the new website,
which is admittedly behind schedule, will help instill the confidence our
shareholders deserve as we increase sales across the country and set out on
our goal to rebuild our stock price to above its previous high of more than
$.85 last April or so. We have had a lot of people selling our stock on us
lately and we are perplexed as to why. As individual shareholders, it is
certainly their right to do so, but it is our job to make them really regret
it and that is what we plan to do. We ask our shareholders to watch their
mail in early February for their update and invite anyone who would like to be
included to send an email including all your pertinent information to
cyovell@dc-brands.com. This email must include your full name, an actual
physical address, valid phone number and email address. Anyone wanting to
receive the next issue and update along with the subsequent issues must have
their request in no later than February 10th 2006."
DC Brands International, Inc. markets its Dickens Energy Cider through a
growing network of distributors nationwide. They intend for this new entry to
the energy drink market to become a direct competitor to the market leaders
Red Bull(R), Monster(R), and Rockstar(R). However, they differentiate their
drink with an additional ingredient, Horny Goat Weed, which adds a unique
flavor that has won mouths over across the nation. As stated in previous
press releases, DC Brands is also in the process of releasing their new "bag-
in-the-box" and their alcohol versions of the product. (Please refer to those
previous releases for more information.) The companys headquarters is located
at 9500 W. 49th Ave Wheat Ridge, CO 80033. For more information on the
company, visit their web site at http://www.DickensEnergyCider.com Primary Contact:
Keith Howard 303-279-3800
Note: Except for the historical information contained herein, this news
release contains forward-looking statements that involve substantial risks and
uncertainties. Among the factors that could cause actual results or timelines
to differ materially are risks associated with research and clinical
development, regulatory approvals, supply capabilities and reliance on
third-party manufacturers, product commercialization, competition, litigation,
and the other risk factors listed from time to time in reports filed by DC
Brands International with the Securities and Exchange Commission, including
but not limited to risks described under the caption "Important Factors That
May Affect Our Business, Our Results of Operation and Our Stock Price." The
forward-looking statements contained in this news release represent judgments
of the management of DC Brands International as of the date of this release.
DC Brands International and its managers and agents undertake no obligation to
publicly update any forward-looking statements.
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