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Introduces New Wonder(R) Made With Whole Grain White; Rolls Out Wonder(R)
White Bread Fans 100% Whole Grain and Wonder(R) Kids to Stores Across the
Country
New Line of Products Created Specifically for People Who Love the Taste and
Texture of White Bread, But Want More Nutrition
KANSAS CITY, Mo., Jan. 23 /PRNewswire/ -- Wonder(R), Americas most
popular brand of bread, is celebrating its 85th anniversary with a focus on
health -- rolling out three new bread varieties created specifically for
people who love the taste and texture of white bread, but who want to add more
nutrition to their diets.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060123/NYM176 )
Wonder(R) Made With Whole Grain White, Wonder(R) White Bread Fans 100%
Whole Grain, and Wonder(R) Kids will begin appearing in stores across the
country this week, offering a menu of options for health conscious consumers
looking for products that taste good and are good for them.
"With more and more consumers looking to incorporate whole grain sources
into their diets, Wonder introduced an entirely new product to the market in
July, creating the first, real 100% whole grain bread made specifically for
people who enjoy the mild taste and soft texture of white bread," said Richard
Seban, chief marketing officer for Interstate Bakeries Corporation, which
makes Wonder bread.
"Now were expanding on our innovative concept with a line that provides
healthy choices for the whole family. Wonder Made With Whole Grain White is
for people who love everything about white bread but want some whole grain
nutrition in their diet. White Bread Fans is for consumers of white and wheat
bread who love the taste of white bread but want 100% whole grain nutrition.
And Wonder Kids is for moms who want their kids to have the nutrition they
need and the white bread they love."
The new Wonder Made With Whole Grain White looks, feels and tastes like
traditional Wonder, while providing an excellent source of calcium and folic
acid, a good source of fiber and eight essential vitamins and minerals and no
trans fat. Just one sandwich using Wonder Made With Whole Grain White
provides eight grams of whole grains, making it a good source.
Wonder White Bread Fans 100% Whole Grain is the first real 100% whole
grain bread that has the taste and softness of regular white bread. It is an
excellent source of folic acid, a good source of fiber, calcium and nine
essential vitamins and minerals, and contains no trans fat. Just one sandwich
provides 32 grams of whole grains, two-thirds of the recommended daily
allowance.
Wonder Kids is a special recipe white bread with added fiber and calcium.
It is a good source of fiber, calcium and nine essential vitamins and minerals
and has no trans fat. Each sandwich provides 35% of the recommended daily
allowance of calcium.
While white bread remains by far the largest segment of the bread category
-- accounting for almost half of total bread unit sales -- a growing desire
for more nutrition is causing some white bread consumers to look for
alternatives. According to research conducted by Harman Atchison Research,
eight out of ten white bread consumers are interested in bread that has whole
grain nutrition, but the taste of white bread.
"For 85 years, Wonder has been a staple in American households, helping to
build generations of strong bodies along the way," Seban continued. "With our
exciting new varieties of bread, Wonder is renewing its focus on health --
providing consumers more nutrition than ever before from a brand they know and
love."
Wonder White Bread Fans 100% Whole Grain and Wonder Kids were initially
introduced in July in six markets. A new advertising campaign is being
mounted in connection with the national roll out of all three varieties. The
campaign, designed by Campbell-Mithun Advertising, includes national and local
print and broadcast advertising.
Wonder Made With Whole Grain White is sold in 1LB. 4OZ packages and Wonder
White Bread Fans 100% Whole Grain and Wonder Kids are sold in 1LB. 8OZ.
packages.
Traditional Wonder white bread, soon to be sold as Wonder(R) Classic and
Wonder(R) Classic Sandwich, will have updated and refreshed packaging and
continue to be sold throughout the country.
For more information on the new line of breads from Wonder visit
http://www.wonderbread.com.
Interstate Bakeries Corporation is one of the nations largest wholesale
bakers and distributors of fresh baked bread and sweet goods, under various
brand names, including Wonder(R), Hostess(R), Dolly Madison(R), Bakers
Inn(R), Home Pride(R), Merita(R) and Drakes(R).
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