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PepsiCo Leads Savory Snack Category:
Portfolio Includes a Broader Range of Popular Snack Brands
PURCHASE, N.Y., Jan. 2 /PRNewswire-FirstCall/ -- PepsiCo announced that it
has acquired Star Foods, one of Polands leading makers of savory snacks. The
transaction was completed today.
The purchase strengthens PepsiCos position as Polands market leader in
potato chips. It also gives PepsiCo the largest position in the broader
savory snack category -- which includes potato chips, pretzels, nuts and
extruded snacks. Star Foods has been the market leader in extruded snacks.
PepsiCo has sold Lays potato chips and extruded snacks in Poland since 1991.
"Bringing together Frito-Lay and Star Foods creates a company with a broad
portfolio of products and a stronger distribution system, enabling us to
better serve the needs of Polands consumers," said Michael D. White, PepsiCo
International chairman and chief executive officer. "This transaction also
represents important progress in our strategic effort to build our position in
snacks across Europe."
The acquisition includes all of Star Foods snack brands -- including Star
Chips and Mr. Snaki extruded snacks -- as well as manufacturing and
distribution facilities. The companys primary manufacturing plant is in
Tomaszow Mazowiecki.
Prior to the acquisition, Star Foods was privately owned by the Mitzalis
family, Advent International, Copernicus Capital Partners and Cazolico S.A.
Terms of the transaction were not disclosed.
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