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NEW YORK, Nov. 18 /PRNewswire/ -- Ogilvy & Mather New York announced today
that it has been named agency of record for the Ragu(R) brand of pasta sauces
from Unilever North America.
The 70-year-old Ragu(R) brand is the market leader in the pasta sauce
category. The assignment calls for the agency to develop a fully integrated
campaign for the brand that extends beyond traditional advertising. Ogilvy
will utilize the resources of its full network including direct marketing,
interactive, marketing promotion, public relations, and CRM.
"We selected Ogilvy because of their strong integrated approach to brand
building across disciplines and because of the success they have helped us
achieve on such brands as Hellmanns(R), Wish-Bone(R), Carb Options(R) and
Slim-Fast(R) over the past two-years," said Chad Scales, Vice President of
Brand Development for Unilever, overseeing the savory portfolio and
advertising for the US and Canada.
"Ragu is a great brand with terrific potential," noted Bill Gray, Co-CEO
of Ogilvy North America. "It is especially rewarding for us to be given
additional assignments based on our work for other Unilever brands."
Ogilvy & Mather Worldwide (http://www.ogilvy.com), a subsidiary of WPP
Group plc (Nasdaq: WPPGY), is one of the largest marketing communications
networks in the world, with 497 offices in 125 countries, specializing in
advertising, relationship and interactive marketing, public relations, sales
promotion, and related services. The agency services Fortune Global 500
companies including American Express, BP, DuPont, Ford, GSK, Gillette, IBM,
Kimberly-Clark, Kodak, Kraft, Mattel, Nestle, Unilever, and YUM.
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