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PARIS, November 17 /PRNewswire-FirstCall/ --
- Acquisition of Eventive, Leading Event Marketer in Austria and Germany
- Realignment of Relay With Publicis Events
- Creation of Executive Board Under Leadership of Richard Attias
Publicis Groupe announces the acquisition of a majority stake in eventive
Holding, the No. 1 event group in Austria and a key player in Germany and
Switzerland. eventive, with offices in Vienna, Hamburg, Munich, New York and
Beijing, will be part of the Publicis Events Worldwide network and will soon
be rebranded as Publicis eventive. The move will allow Publicis Events
Worldwide to grow even faster in the core of Europe and in Switzerland, where
the network is already extremely active through its long association with the
World Economic Forum and the Forums prestigious Annual Meeting in Davos.
In another move designed to further strengthen the Groupes operations in
the fast-growing events marketing field, Chicago-based Relay, a leader in
sponsorship events and until now part of the Groupes Starcom MediaVest
network, will be realigned with Publicis Events Worldwide. The agency
recently launched Relay China in Beijing, Shanghai and Guangzhou.
In view of the increasing importance of events marketing within the
Publicis Groupes Specialized Agencies and Marketing Services (SAMS)
operations, an events executive board has also been created, under the
chairmanship of Richard Attias, CEO of Publicis Events Worldwide. Other
members, at this stage, include John Farrell, CEO of SAMS and Relay CEO Wally
Hayward. The aim of the board is to guide the Groupes strategic direction in
the events area and identify opportunities where the Groupe may be able to
expand even more quickly and profitably.
"Event marketing is one of the fastest growing and most exciting areas of
our business, and we now have an increasingly rich global offering giving our
clients direct contact with their audiences anywhere in the world," said
Maurice Levy, Chairman and CEO of Publicis Groupe. "With eventive, I am
delighted that one of the most successful and respected event marketing
agencies has now become part of the Publicis family. And, finally, under
Richards inspired leadership, I am incredibly excited about the
opportunities to grow in this space."
Publicis Groupe (Euronext Paris: FR0000130577 and member of the CAC40
Index - NYSE: PUB) is the worlds fourth largest communications group, as
well as worlds second largest media counsel and buying group. Its activities
span 104 countries on six continents.
Groupes communication activities cover advertising, through three
autonomous global advertising networks: Leo Burnett, Publicis, Saatchi &
Saatchi, as well as through its two multi-hub networks Fallon Worldwide and
Bartle Bogle Hegarty, 49%-owned ; media consultancy and buying through two
worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing
services and specialized communications including direct marketing, public
relations, events, corporate and financial communications, multicultural and
healthcare communications.
Web sites: http://www.publicis.com and http://www.finance.publicis.com
Contact:
Eve Magnant,
Corporate Communications:
Tel: +33-(0)1-4443-7025
Pierre Benaich,
Investor Relations:
Tel: +33-(0)1-4443-6500
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