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ARLINGTON, Va., Dec. 15 /PRNewswire/ -- Washingtonpost.com today announced
that Internet Service Provider EarthLink (Nasdaq: ELNK) will launch a series
of video advertisements on the news sites video podcasts. This is the first
time that free, ad supported video podcasts have been available to the
marketplace.
Beginning this month, the ads supporting EarthLinks technology solutions
will run as 15-second units that launch prior to the video news content. The
advertisements will run on each of the current video podcast segments offered
by washingtonpost.com as part of a month-long sponsorship.
Caroline Little, CEO and publisher of washingtonpost.com, said, "Were
always looking for new and different ways for advertisers to connect with the
influential and active audience on washingtonpost.com. Video podcasting is an
opportunity that offers exciting potential for the future."
MediaVest, the branding communications and strategic marketing company,
negotiated the deal on behalf of EarthLink.
The launch follows a series of innovative advertising and technology
projects initiated by washingtonpost.com. In October of 2005,
washingtonpost.com became the first major newspaper site to offer video
podcasts of news content. Most recently, the site launched Post Remix, a blog
that encourages web developers to fashion web tools using Post content. In
July 2005, washingtonpost.com was the first news site to offer image
advertising in RSS feeds (also in partnership with MediaVest).
Washingtonpost.Newsweek Interactive is the online publishing subsidiary of
The Washington Post Company (NYSE: WPO). Its mission is to develop the
companys editorial products and businesses on the Internet and across all
electronic content delivery platforms. WPNIs flagship products include
washingtonpost.com, Slate, BudgetTravelOnline.com, and Newsweek.com.
The company is headquartered in Arlington, VA.
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