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Carolyn Villani named "Marketing Director of the Year"
JACKSON, N.J., Dec. 15 /PRNewswire/ -- Paramount Homes, Inc. announced
that its strategy for marketing Asbury Parks only oceanfront condominiums has
won two prestigious Silver awards from the National Association of Home
Builders (NAHB) "the Nationals", particularly for "Best Marketing Director of
the Year," given to Carolyn Villani, Vice President, Sales and Marketing. A
second Silver award for "Best Direct Mail - Electronic" recognizes its
innovative online communications strategy.
(Photo: http://www.newscom.com/cgi-bin/prnh/20051215/NYTH121 )
In addition, Paramount has received a regional honor for a North Beach
Asbury Park color advertisement. The developer is a finalist for two of the
NAHBs top Gold awards, to be announced in Orlando on January 11, 2006.
"Were very proud of Carolyn and her marketing team, but we happily share
these wins with all of Asbury Park," said Jeffrey Fernbach, President,
Paramount Homes, Inc. "As the first residential developer on the waterfront,
our sales success came about because of so many people who believed in the
remarkable comeback the city is now experiencing."
"Were very honored by our award wins," said Villani. "Im also very
pleased that our industry peers recognize the innovations of our strategy."
North Beach Asbury Park is one of the Jersey Shores greatest condominium
marketing successes. Since it opened for sales on June 1, 80% of its
available homes were sold in 55 business days. Construction of its three
buildings has kept pace with sales, and first residents will move in by summer
2006.
While interest in the Asbury Park revitalization and North Beach was
anticipated, Villani and her marketing team turned promise into reality. They
developed a proprietary online communications strategy to qualify and register
buyers. In particular, a quick and intuitive process allows VIP buyers to
review floor plans, pricing, and available buildings, select desired home
units, and set an appointment date. Within a week after making the online
scheduling tool available, an entire first month of 219 appointments was
booked. Virtually each was made online, with few phone calls, limited
advertisements, and no additional media purchases or direct mail.
According to Villani, online scheduling will be adapted as an integral
communications strategy for other Paramount Homes developments. In fact, the
developers new active-adult community, Paramount Escapes Ocean Breeze in
Barnegat/Stafford, opens its information center on Sunday, December 4 to
registered VIP buyers only.
Contact: Peter Engel, Posner Advertising
Phone: (212) 867-3900 x 115; cell: (646) 734-1933;
email: pengel@posneradv.com
Carolyn Villani, Paramount Homes
Phone: (732) 886-2900;
email: cvillani@paramountnewhomes.com
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