|
Stan and Jerry Spread the News About Ricoh Dependability
WEST CALDWELL, N.J., Nov. 18 /PRNewswire/ -- Ricoh Corporation, the
leading provider of digital office equipment, recently launched a new print
advertising campaign, "Two-Guys." Created by Gigante Vaz Partners of New York
City, the ads cleverly use two characters -- Stan and Jerry -- to deliver the
message that Ricoh provides dependable solutions in our fast-paced business
world. Stan and Jerry always speak to Ricoh dependability at the office water
cooler -- suggesting an office setting without revealing any particular work
environment. The "Two-Guys" campaign is running in publications such as PC
World, CIO, InformationWeek and Computerworld.
Utilizing dialogue to highlight the product benefits, the "Two-Guys"
campaign was created in the style of comedic greats Abbott and Costello and
Burns and Allen. Jerry is the serious character who sets up the situation,
and Stan is the funny man who delivers the punch line, often at Jerrys
expense. The print portion of the campaign runs on two-consecutive half pages
so readers will see that the lines between Stan and Jerry will change from
issue to issue, enabling the campaign to address questions about office
equipment.
"The Two-Guys campaign is a natural evolution of Ricohs advertising
strategy, Ricoh moves your ideas forward dependably," said Mark Pollack,
vice president, Product Marketing and Marketing Support for Ricoh Corporation.
"Stan and Jerry offer additional potential beyond print advertising. We are
sending the duo to our dealers this fall to help them leverage the power of
this national campaign in their markets."
In early December, dealers will receive "Two-Guys" field marketing kits
that include almost life-size stand-up cut-outs of Stan and Jerry, Dixie(R)
cups for their water coolers, posters, memo pads and other demo room
materials. Television commercials that tie into the campaign will break in
2006.
"We set out to develop an advertising campaign that would build upon the
success of Ricohs Its a Wonderful World television commercials by making
the world of document management an entertaining one," said Paul Gigante,
co-founder and creative director of Gigante Vaz Partners Inc. "We hope Stan
and Jerry will prove to be characters that will connect with readers,
effectively communicating Ricohs message of dependability to the business
community."
About Ricoh Corporation
Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary
of Ricoh Company Ltd., the 69-year-old leading supplier of office automation
equipment and electronics, with fiscal year 2004 sales in excess of
$17 billion, a 1.9 percent increase over the previous year.
Ricoh Corporation is a leading provider of document solutions. Ricohs
fully integrated hardware and software products help businesses share
information efficiently and effectively by enabling customers to control the
input, management and output of documents. Ricohs line of document
management devices include, color and black & white digital imaging systems,
facsimile products, printers, scanners, digital duplicators and wide format
engineering systems. Additionally, Ricoh offers a wide variety of document
and printing solutions directly and through strategic alliances enhancing
office productivity and document workflow. Ricohs document management
software enhances workgroup collaboration and offers secure storage, retrieval
and sharing of critical information.
Ricoh Corporation directly or through its subsidiaries markets and
distributes products in North, Central and South America. For fiscal year
2004, Ricoh Corporation sales exceeded $2.9 billion, an increase of
6.9 percent over the previous year.
Information about Ricohs complete range of products and services can be
accessed on the World Wide Web at http://www.ricoh-usa.com.
CONTACT:
Russell Marchetta Jennifer Kuhl
Ricoh Corporation Peppercom
(973) 882-2075 (212) 931-6111
russell.marchetta@ricoh-usa.com jkuhl@peppercom.com
|
|
