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CHICAGO, Nov. 17 /PRNewswire/ -- The explosion of new business
opportunities at Corbett Accel Healthcare Group has prompted the company to
advance the identities of two of its fastest-growing business units.
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Corbett Accel - New York will now be known as Surge Worldwide Healthcare
Communications, and Carleen Kelly will continue to serve as its president.
Corbett Accel - Chicago returns to its namesake as Corbett Worldwide
Healthcare Communications, and Elaine Eisen continues to provide leadership as
its president. Both business units focus on healthcare professional
advertising and communications.
"We are two years ahead of our strategic growth plan," said Scott D.
Cotherman, chief executive officer of Corbett Accel Healthcare Group. "This is
an exciting time for us. Both business units are experiencing a burst in new
business opportunities from existing clients and prospects. The name changes
are occurring at the behest of several of these companies to eliminate
confusion between the identities of our advertising business units. These
advancements enable each agency to continue thriving as independent operations
within our corporation."
Surge captures the high-intensity drive and commitment to market-moving
ideas characteristic of the New York advertising business unit.
"Carleen and her team have relentlessly driven brand stewardship
initiatives for their clients, which has led to many incremental growth
opportunities," Cotherman said. "Surge has created an energetic culture of
action, which can be attributed directly to the agencys growth of more than
50 percent over the past year. Carleens team applies a skillful balance of
marketing know-how and creative expertise to consistently generate strong
bursts of life for both new and existing brands."
"The name change more accurately conveys the level of energy our team
brings to client brands," noted Carleen Kelly. "When there is an urgency to
grow the brand, we move quickly to achieve client and brand objectives. We
succeed because we have built a staff including some of the best talent in New
York, operating within -- and committed to -- a unique culture steeped in
shared values and expectations."
The Chicago-based advertising agency, Corbett, has built a strong
reputation not only for aggressive new business growth, but also for organic
growth from existing relationships, which include the two longest-tenured
clients in the company, one dating back to the original agency founding 43
years ago.
"Clients continue to value Corbett for its market-moving ideas," said
Cotherman. "More than any other agency, Corbett brings together the best of
both the health professional and consumer advertising worlds for their
clients. This group strategically teams individuals with consumer expertise
with those most experienced in pharmaceutical brand building. The result is
creative that is distinctive in concept, strategically sound and highly
effective in the marketplace, making Corbett a destination agency for
enlightened clients."
"We have received countless accolades about our creative, so it was only a
matter of time before this recognition translated into new opportunities,"
added Elaine Eisen. "Our clients want high-impact creative that will resonate
with physicians and patients to rapidly drive brand growth. Corbett constantly
delivers on those objectives."
While the names of the agencies are new, the commitment to talent
development and cultural values are not. "Corporate-wide, we continue to focus
our efforts on attracting, developing and retaining top talent to service
blue-chip healthcare clients and high-potential specialty companies in support
of their market-leading brands," Cotherman said. "Our belief is that top
talent produces market-moving ideas that build enduring client relationships.
Corporate-wide, our primary objective is to help our clients build bigger and
more successful brands, faster."
It should be noted that the names of other business units within Corbett
Accel Healthcare Group have not changed. They include the following:
-- Accel Health, which provides promotional and branded medical education
communications programs to pharmaceutical and healthcare clients.
-- Guidenz, which takes competitive intelligence beyond simple data
collection and reporting. This business unit uses proprietary tools to
create analytics that enable clients to better compete in their
respective markets.
-- Iris Global Clinical Trial Solutions, which provides clients innovative
services ranging from patient recruitment/enrollment, patient
retention, investigator site training, education and other services
related to the pre-marketing stage of brands.
-- Kinect, which offers digital/interactive communications. This group
excels in fusing strategic thinking with design and technology to bring
relationships together and accelerate brand performance.
-- LinQ, which flawlessly executes the processes and services that help
Corbett Accel business units deliver market-moving ideas. Within LinQ
are three sub-units:
- Meetings LinQ is a full service, independent meetings management
company with logistical expertise in meetings, conventions and
speaker bureau programs
- Studio LinQ is a full service studio dedicated to serving Corbett
Accel business units and their clients
- QA LinQ promotes efficiency and growth through Six-Sigma powered
quality assurance (QA) initiatives and drives the advancement of
standards company-wide
-- Cerebrio, which is an independent unit that provides both continuing
education and continuing medical education (CME) programs. An ACCME
accredited provider, through its POME division, Cerebrio has
established itself as one of the leading medical education service
companies in the industry.
Corbett Accel Healthcare Group ( http://www.corbettaccel.com ) is one of
the largest healthcare marketing communications companies in the U.S. and is a
part of Omnicom Group Inc. (NYSE: OMC) ( http://www.omnicomgroup.com ).
Omnicom is a leading global advertising, marketing and corporate
communications company. Omnicoms branded networks and numerous specialty
firms provide advertising, strategic media planning and buying, direct and
promotional marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.
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