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New 2650 mAh AA and 1000 mAh AAA Batteries Give Consumers More Power
ST. LOUIS, Jan. 3 /PRNewswire-FirstCall/ -- Energizer -- the global leader
in branded NiMH sales* -- is raising the bar on rechargeable performance with
the addition of a 2650 mAh NiMH AA and a 1000 mAh AAA battery to its existing
NiMH battery assortment. Furthermore, the company announced the upgrade of
its 1700 mAh AA to 2000 mAh AA as well as an upgrade of the successful 850 mAh
AAA to 900 mAh AAA. Consumers around the world will be able to find the right
rechargeable battery within the Energizer(R) Rechargeable(R) portfolio to meet
their high drain power needs.
Energizer has gained its Number 1 status* by actively growing the NiMH
rechargeable category through a focus on the consumer as well as new and
innovative NiMH products. "Energizer is the driving force behind branded NiMH
rechargeable growth and will continue to innovate to meet the high tech needs
of todays consumer," says Joe Fisher, Vice President Global Rechargeable.
The new Energizer AA 2650 mAh NiMH batteries are especially designed for
highly active digital camera users seeking even more pictures per charge than
its sister product the AA 2500 mAh. The AA 2650 mAh batteries give consumers
the most pictures currently available (up to 355 digital pictures per
charge**). In the US the product will be available in AA-4 packs. The
suggested retail price for an AA four-pack will be $11.99.
These new NiMH battery options will offer the economical minded consumers
of high tech devices, such as digital cameras, toys, CD players, cost-
effective NiMH battery solutions. For example, the 2000 mAh batteries are
value priced to give the average consumer an entry into the rechargeable
market.
The Rechargeable battery segment is seeing strong growth. Retail sales
have doubled versus 2002 and are expected to show continued growth throughout
the next years. To meet this demand, Energizer introduces new and exciting
batteries and chargers. The new chargers, each of which make recharging
simple and efficient, are all uniquely designed to fit into consumers
lifestyles.
Energizer(R) Rechargeable(R) NiMH batteries are ideal for battery users
who are searching for a more economical solution in their power-hungry
devices. They offer a long lasting, reusable source of power from a well-
recognized, trusted brand. Energizer currently offers NiMH in AA, AAA, C, D
and 9-volt sizes and has a wide-range of chargers: the best selling Sliding
Charger, the 15 Minute Charger, the Car Charger, Family Chargers and Value
Chargers.
Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis,
Missouri, is one of the worlds largest manufacturers of primary batteries and
flashlights and a global leader in the dynamic business of providing portable
power.
* Source A.C. Nielsen; Global Rechargeable Sales; 25 weeks August 2005
** Per charge, varies by device and usage
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