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Helping Women Connect With Their Inner Creative Voice Through Creative Play
Provides a Unique Opportunity To Start a Home-Based Career
TAMPA, Fla., Jan. 23 /PRNewswire/ -- More and more women are playing
around these days, and a new company is helping them do it! Purple Tree, Inc.
( http://www.purpletree.com ), was founded with the purpose of empowering
women to reconnect with their natural creative spirit by providing a variety
of "playful" experiences like making jewelry, memory/paper crafts, home decor
creations, and more. Purple Tree, Inc., a division of Blyth, Inc., utilizes
in-home parties to bring creative projects to todays busy women, giving women
good reason to reconnect with themselves, their friends and their inner
creative voice.
It turns out, "playing" is good for the soul. Scientists tell us that
women who make time for "creative play" are emotionally healthier than those
who dont. Doing a simple craft project can give women a sense of
accomplishment, a feeling of being connected to others and the world, and a
boost in self-esteem. Women today lead hectic lifestyles where they juggle
many roles, tasks, and schedules; and these busy women are seeking ways to
alleviate daily stress.
New to the world of direct sales, Purple Tree creative projects are sold
exclusively through home parties. "But," says Barbara Mellens, Company
Experience Advocate, "these are not your mothers home parties!" Mellens
explains that the Purple Tree party is based on the premise that women come to
have fun first and shop second. "We tell them ... Come in -- play a little -
- live a lot!" In Purple Tree terms, that means that each guest takes home a
hand-made mini project at no cost. Amidst an atmosphere of laughter and
relaxation that results from doing a project, guests feel refreshed and
rejuvenated. "In fact," Mellens says, "guests have described the party as a
spa for the mind. Now thats definitely a party for todays Gen-X woman!"
In addition to purchasing creative play projects, women can start their
own Purple Tree business. Direct sales is a $30 billion dollar industry in the
U.S. Purple Tree offers a ground floor opportunity that will prove to women
that they can have fun making money.
About Purple Tree
Purple Tree, Inc., a ground-breaking entry in the direct selling industry,
began operating in the U.S. in November 2004 and launched in Canada in October
2005. The Tampa, Florida-based company markets a broad range of creative
projects, including jewelry, memory/paper crafts, home decor, and more through
home parties and clubs. Purple Tree is a part of Blyth, Inc.. Blyth, Inc.,
headquartered in Greenwich, Connecticut, designs, markets, and distributes an
extensive array of candles, home fragrance products, decorative accessories,
seasonal decorations, and household convenience items. Blyth, Inc. is traded
on the NYSE, symbol BTH.
For more information about Purple Tree, contact Debba Haupert at
513-533-0793, debba@bobella.com or visit http://www.purpletree.com .
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