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Fifty-Foot-Tall Jack and the Rose Stalk Float Receives Queens Trophy for Most
Effective Use and Display of Roses in Concept, Design and Presentation
RALEIGH, N.C. and PASADENA, Calif., Jan. 2 /PRNewswire/ -- Bayer
Advanced(TM), the creator of some of the most effective rose care products to
help Americas gardeners grow beautiful, more vibrant roses and flowers, won
its sixth consecutive trophy in the 117th Pasadena Tournament of Roses(R)
Parade on January 2, 2006.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060102/NYM029 )
Tournament of Roses judges awarded the Bayer Advanced Jack and the Rose
Stalk float the Queens Trophy for most effective use and display of roses in
concept, design and presentation. The float is a takeoff on the Jack and the
Beanstalk fairy tale, but with roses. Bayer Advanced Rose Care products help
to create magical results in home gardens everywhere. Bayer Advanced has won a
Tournament of Roses trophy every year since 2001, when it first entered the
Rose Parade. This is the second year Bayer Advanced has won the Queens
Trophy.
"A sixth consecutive trophy is an incredible honor and beyond our wildest
expectations," says Bayer Advanced Marketing VP Mark Schneid.
Key features of the Bayer Advanced Jack and the Rose Stalk float include:
* At 50 feet tall, its considered by most experts to be the tallest
climbing rose in Rose Parade history and the second tallest in the 2006
parade
* The first float in Rose Parade history to debut All-America Rose
Selections award-winning roses - the best new roses of 2006
* 750,000 blossoms, including 25,000 roses
* Tournament of Roses President Libby Evans Wright personally selected
Bayer Advanced Jack and the Rose Stalk to be the lead float in the
parade. "Its a spectacular representation of the 2006 Rose Parade
theme -Its Magical," says Wright.
Michelle Lofthouse of Pasadenas Phoenix Decorating, the largest Rose
Parade float builder, designed all the award-winning Bayer Advanced floats
including Jack and the Rose Stalk.
Previous Bayer Advanced Rose Parade Trophies
* The 2001 Fantasy Trophy for most outstanding display of fantasy and
imagination
* The 2002 Queens Trophy for most effective use and display of roses in
concept, design and presentation
* The 2003 Animation Trophy for the most animated float
* The 2004 Fantasy Trophy for most outstanding display of fantasy and
imagination
* The 2005 Presidents Trophy for most effective use and presentation of
flowers
* The 2006 Queens Trophy for most effective use and display of roses in
concept, design and presentation
Rider and Song
Lisa Ely, who rode the Bayer Advanced float in the 2002 and 2005 Rose
Parade, is "Jack" on the 2006 Bayer Advanced float. The 1967 hit song "(Your
Love Keeps Lifting Me) Higher and Higher" by Jackie Wilson played while the
float traveled the 5-1/2-mile parade route.
About Bayer Advanced
Bayer Advanced lawn and garden products are created by Bayer Environmental
Science, a business unit of Bayer CropScience LP and part of the Bayer AG
family, a Fortune Global 500 company that makes such well-known brands as
Bayer Aspirin, Aleve(R) and Alka-Seltzer(R). Research Triangle Park, NC, is
the business headquarters of the companys NAFTA Region. Kansas City, MO, is
the companys core technology center. The global headquarters of Bayer
CropScience is located in Monheim, Germany.
Bayer Advanced products deliver Better Science. Better Results.(TM) and
carry a money- back guarantee. They are available in Home Depot, Lowes,
Wal-Mart, Ace Hardware, and in other major retailers and independent garden
shops across the United States. You can learn more by visiting
http://www.bayeradvanced.com or by calling 1-877-BAYERAG.
Bayer, the Bayer Cross, Bayer Advanced, Aleve and Alka-Seltzer are
trademarks of Bayer. Rose Parade and Tournament of Roses are trademarks of
Pasadena Tournament of Roses Association.
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