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SUBWAY(R) Restaurants Helps with a First-Ever Hotline, a Month of Motivational
Calls, and -- of course -- Fresh-Made, Low-Fat Sandwiches
MILFORD, Conn., Dec. 27 /PRNewswire/ -- How is it that Americans seem to
get a grip on their wallets, but not on their waistline? According to a
survey sponsored by SUBWAY(R) restaurants, more than 60 percent of Americans
find that resolutions to exercise and eat healthy are the hardest to keep
versus resolutions to decrease debt and increase quality time with friends.
By Valentines Day, two-thirds (65%) of Americans say they have broken their
New Years resolutions.
However, relief is in sight. With almost 60 percent of Americans stating
that getting help from an expert would help "some" or "a great deal,"
SUBWAY(R) restaurants, members of the American Dietetic Association (ADA) and
weight-loss icon Jared Fogle have teamed up to launch Fresh Resolutions -- a
program designed to support Americans as they make resolutions to lead a
healthier lifestyle in the new year. This January, the team is providing
Americans with a variety of resources to help keep their weight-loss
resolutions including our first-ever "resolution hotline" and an innovative
opt-in daily telephone contact program to help motivate people to stick to
their goals.
"New Years Eve is a time when most Americans resolve to make positive
changes in their lives," said Columbia Universitys associate clinical
professor of Population and Family Health, Audrey Cross, Ph.D., J.D., M.P.H.
"Theres that sense of renewal and rebirth, and the guilty awareness of how
much they ate during the holidays. When it comes to losing weight and staying
healthy, setting reasonable goals and staying focused are two very important
factors to help successfully shed the extra holiday pounds and maintain those
weight loss resolutions."
With the Fresh Resolutions program, people can receive advice on how to
set realistic goals and motivation to stay focused. From January 2 to January
8 between the hours of 3 p.m. and 11 p.m. EST, consumers can dial in to the
"Fresh Resolutions Hotline," 1-877-NOW FRESH (877-669-3737), and receive free
support, advice and resources from ADA nutritionists. In addition, starting
on January 2, people can visit http://www.subwayfreshresolutions.com and sign
up to receive free daily telephone reminders and motivational recordings from
Jared throughout the entire month of January. Jared will also be offering his
"live" support to people randomly selected from the opt-in caller list.
As an added incentive, from January 2 to February 19, for every visit to
SUBWAY(R) restaurants, consumers will receive a Fresh Resolutions instant win
game card. For a chance to win from hundreds of daily prizes, consumers
simply register their game code online at
http://www.subwayfreshresolutions.com . Even if they dont win instantly,
every game participant is automatically entered in a Grand Prize Sweepstakes.
A different Grand Prize** is featured weekly including Bally Total Fitness(R)
and Blockbuster Online(R) memberships, all-inclusive vacations to a Beaches
Family Resort(R), a $5,000 Chase(R) savings account and $5,000 in free
CITGO(R) gas. In addition SUBWAY(R) restaurants is offering a donation to the
American Heart Association** for everyone who registers to play the game (up
to $40,000). For complete Official Rules and additional details go to
http://www.subwayfreshresolutions.com in January.
"I know how hard it is to lose weight and maintain an active lifestyle.
But I didnt do it alone and others dont have to either," said Jared Fogle,
SUBWAY(R) spokesperson. "Staying motivated took a daily commitment to myself
and the support from family, friends and experts. Now, through the
SUBWAY(R)s Fresh Resolutions support program, I want to help people stick
to those resolutions of maintaining an active and healthy lifestyle in January
and throughout the rest of the year."
Jared became a spokesperson for SUBWAY(R) restaurants after shedding a
remarkable 245 pounds exercising and eating low-fat sandwiches from the
submarine sandwich franchise for lunch and dinner for about a year. Now
maintaining a weight of 190 pounds at 62", Jared has become an inspiration
for tens of thousands of others who have gone on their own diets after hearing
of Jareds incredible weight-loss success.*
For people seeking low-fat alternatives to fast food that will help them
stay true to their New Years resolutions, SUBWAY(R) restaurants offers its 8
Under 6 offerings: eight sandwiches each with six grams of fat or less.
Other statistics from the survey:
-- Equal proportions of men and women say that food-related resolutions
are the hardest to keep.
-- However, keeping New Years resolutions about exercising are
considered to be more of a problem by women (41%) than by men (33%).
-- Younger Americans (age 18 to 34 years) are the most likely to have
broken their resolutions by Valentines Day (74%); 46% of which have
already broken their commitments by coin toss on Super Bowl Sunday.
-- Among adults 45-54 years of age, 67% feel that an expert would help
them a "great deal" in keeping with their New Years resolutions.
-- Women and people living in metro areas are also particularly receptive
to getting help from an expert.
-- Resolutions are hardest to keep in Southern and Northeastern states.
About SUBWAY(R) Restaurants
The SUBWAY(R) restaurant chain is the worlds largest submarine sandwich
franchise, with more than 24,500 locations in 82 countries. In 2002, the
SUBWAY(R) chain surpassed McDonalds in the number of restaurants open in the
United States and Canada. Headquartered in Milford, Conn., the SUBWAY(R)
restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965.
That partnership marked the beginning of a remarkable journey -- one that made
it possible for thousands of individuals to build and succeed in their own
business. The SUBWAY(R) chain was named the number one franchise opportunity
in all categories by Entrepreneur magazine in its Annual Franchise 500 Ranking
for 2005 -- for the 13th time in 17 years! For more information about the
SUBWAY(R) restaurant chain, visit http://www.subway.com . SUBWAY(R) is a
registered trademark of Doctors Associates Inc.
About the Survey
The telephone survey was conducted among a national probability sample of
1,028 adults comprising 509 men and 519 women 18 years of age and older,
living in private households in the continental United States.
Interviewing for this CARAVAN(R) Survey was completed during the period
November 10-13, 2005. All data collection efforts took place at Opinion
Research Corporations Central Telephone Facility in Tucson, Arizona and/or
Tampa, Florida. The most advanced probability sampling techniques are
employed in the selection of households for telephone interviewing. Opinion
Research Corporation utilizes an unrestricted random sampling procedure that
controls the amount of serial bias found in systematic sampling to generate
its random-digit-dial sample.
** Other trademarks are property of their respective owners. American
Heart Association and prize providers are not affiliated with Subway and are
not sponsors of this program.
*Jared lost weight by exercising and eating a balanced, reduced-calorie
diet that included SUBWAY(R) sandwiches with 6 grams of fat or less. His
results are not typical. Your loss if any will vary. SUBWAY(R) restaurants
does not endorse the diet Jared created and cautions anyone embarking on a
weight-loss plan to consult his or her physician.
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