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Rubios(R) Bold, Distinctive Flavors of Baja are Now Complemented by New
Interior Design Showcased in Recently Opened Clairemont Mesa Boulevard
Location
CARLSBAD, Calif., Jan. 3 /PRNewswire-FirstCall/ -- Rubios Restaurants,
Inc. (Nasdaq: RUBO) -- San Diegans who crave the flavor of Baja-inspired food
and the experience of dining in the relaxed yet festive atmosphere of coastal
Mexico can now visit a brand-new Rubios Fresh Mexican Grill(R) for a similar
experience. The restaurant on Clairemont Mesa Boulevard offers Rubios(R)
World Famous Original Fish Tacos(SM) and Mexican seafood, slow roasted
carnitas (pork), chargrilled chicken and carne asada steak served in warm
tortillas.
"When Ralph Rubio started 23 years ago with one small restaurant in
Mission Bay, people would travel from all corners of the county to savor one
of our Original Fish Tacos," said Larry Rusinko, vice president of marketing
at Rubios. "Rubios fish tacos quickly became a phenomenon and started a
huge new trend in all segments of Mexican restaurants. We now have 43
locations in San Diego alone where our guests can experience what we believe
is the best-tasting, best-priced Baja-inspired cuisine available. Were
pleased to make a visit to Rubios more convenient for this community."
The new restaurant highlights a new look and feel introduced by Rubios in
2005. Standout features include hand-painted corrugated aluminum walls,
indoor thatched palapas overhead, tile-topped tables, colorful banquette
seating, and custom light fixtures reminiscent of Mexican folk art. A
signature live fish tank is an impressive walk-around, see-through cylinder to
which guests can pull up a chair while dining -- especially popular with
guests with children, as well as those dining alone. The new design enhances
the overall guest experience, creates an atmosphere that is uniquely Rubios,
and provides an ideal platform for the fresh, Baja-inspired cuisine for which
Rubios is known.
The new 2,500 square foot restaurant is located at 9187 Clairemont Mesa
Boulevard at Overland Drive, east of the 163 freeway in the new The Shops at
Spectrum shopping center. To find the restaurant, guests need only look for
Rubios signature thatched-roof palapas in its outdoor dining patio.
The new restaurant offers a full menu of Rubios favorites including what
Rubios is best known for -- World Famous Original Fish Tacos. Mexican
seafood lovers can enjoy other signature seafood items too, including
Langostino lobster burritos, shrimp burritos and grilled Mahi-Mahi tacos and
burritos.
In the spirit of how its done in Baja, Street Tacos(TM) filled with all
white-meat chicken, flavorful, tender carnitas or lean carne asada steak are
served, topped with guacamole made from real California avocados, and Rubios
special mix of cilantro and onion. A variety of salsas and sauces made from
scratch daily is available at the salsa bar. Traditional tacos and burritos,
fresh salads and bowls, quesadillas, and HealthMex(R) items (lower in calories
and fat) can be found as well. As in most Rubios locations, the Clairemont
Mesa Boulevard restaurant serves domestic and imported beer.
Rubios started in 1983 by opening its first restaurant -- a fish taco
stand -- in Mission Bay in San Diego. The new location brings the number of
restaurants in San Diego to 43 and a total of 153 throughout California,
Arizona, Nevada, Utah and Colorado.
About Rubios(R) Restaurants, Inc.
Rubios Fresh Mexican Grill(R) (Nasdaq: RUBO) Bold, distinctive,
Baja-inspired food is the hallmark of Rubios Fresh Mexican Grill. The first
Rubios(R) was opened in Mission Bay, a community of San Diego, in 1983 by
Ralph Rubio. Rubios is credited with introducing the "Original Fish
Taco(SM)" to Southern California and starting a phenomenon that has spread
coast to coast. In addition to all white meat chicken, slow roasted carnitas
(pork) and lean carne asada steak, Rubios menu features a variety of seafood
items including grilled Mahi-Mahi, shrimp and Langostino lobster. Guacamole
and a variety of salsas and proprietary sauces are made from scratch daily.
The menu includes Street Tacos(TM), burritos, salads and bowls, tacos,
quesadillas, HealthMex(R) items with less than 20 percent of calories from
fat, and domestic and imported beer in most locations. Each restaurant design
is reminiscent of the relaxed, warm and inviting atmosphere of Baja,
California, a coastal state of Mexico. Headquartered in Carlsbad, California,
Rubios operates, licenses or franchises more than 150 restaurants in
California, Arizona, Colorado, Utah and Nevada. More information can be found
at http://www.rubios.com.
MEDIA CONTACTS
Stacey Ellis
The Blaze Company
310/450-6060
sellis@blazecompany.com
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