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Leader in Breakfast Biscuits Offers a New Morning Choice
ST. LOUIS, Jan. 23 /PRNewswire/ -- Hardees(R), a leader in the QSR
breakfast arena, today announced the newest addition to its morning menu, the
Steak N Egg Burrito(TM). Famous for its Made-From-Scratch(TM) biscuits,
Hardees has previously expanded the breakfast category by introducing new
breakfast burritos and its innovative bowls. Todays entry represents the
chains continuing emphasis on food quality, by featuring steak as an
ingredient.
The Steak N Egg Burrito includes strips of real grilled steak, plus a
blend of Swiss and cheddar cheeses, with two eggs, all wrapped in a large,
warm flour tortilla. This delicious blend of breakfast flavors is served with
zesty salsa.
"Burritos have become a staple in the American breakfast diet," said Brad
Haley, executive vice president of marketing for Hardees. "Our Made-From-
Scratch biscuits continue to be our signature breakfast favorite, but the
success of last years Loaded Breakfast Burrito(TM) proved once again that a
burrito is a popular and convenient new way to enjoy traditional breakfast
items. And, steak and eggs is a classic combination at breakfast that tastes
great together in a burrito."
The Steak N Egg Burrito is available starting today at participating
Hardees restaurants, for a suggested retail price of $2.99 each, or $4.39 for
a combo including hash rounds and coffee. Prices may vary at some
restaurants.
Hardees Food Systems, Inc. is a wholly owned subsidiary of CKE
Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the third fiscal
quarter ended Nov. 7, 2005, CKE Restaurants, Inc., through its subsidiaries,
had a total of 3,163 franchised or company-owned restaurants in 43 states and
in 13 countries, including 1,042 Carls Jr.(R) restaurants, 2,004 Hardees
restaurants and 101 La Salsa Fresh Mexican Grill(R) restaurants. For more
information, or to find a Hardees near you, go to http://www.ckr.com or
http://www.hardees.com .
Contact: Jeff Mochal Bob Rybarczyk
Hardees Weber Shandwick
(314) 259-6277 (314) 552-6731
jmochal@ckr.com brybarczyk@webershandwick.com
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